When you're faced with a crisis, it's important to stay calm. It's what Samsung has been doing while recalling up to 2.5 million defective Galaxy Note7 phones prone to catching on fire.
But it's time for Samsung to fess up — nerdy technical details and all — on what exactly was wrong with the phones. It's no joke when faulty Note7s are exploding, but when their replacements are as well, and on planes? How is anybody supposed to trust Samsung to make a safe product ever again?
It starts with transparency. I'm no public relations expert, but I do know that there's nothing that assuages public fear and all of the facts that are blown out of proportion by news media outlets and social media better than the truth. Read more...
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