India's Ola partners with car maker Mahindra in its race against Uber ~ 101feeds

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Uber’s biggest rival in India, Ola may have cracked a way to lure more drivers to join its cab-hailing platform.

Ola announced today that it has entered into a strategic alliance with Mahindra, one of India’s largest automakers, to make it easier and more affordable for its drivers to buy a car

As part of the partnership, Ola’s driver partners will be offered Mahindra-Ola package, which would let them purchase Mahindra cars at special prices, avail discounted loans at zero down payment, insurance premiums at subsidized cost, and comprehensive maintenance packages. The two companies believe the deal would generate revenues to the tune of $400 million over the next two years via vehicle sales and financing. Read more...

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