When Phil Schiller announced the iPhone 7 on Wednesday, he proudly pointed out that its price is the same as the launch price of its predecessor, the iPhone 6S.
Not so in the UK.
There, the iPhone 7 prices are significantly higher than the iPhone 6S were at launch: The cheapest variant of the iPhone 7 costs £599 ($801) versus £539 ($720), which was the price of the cheapest iPhone 6S at launch.
As you go up to the pricier models, it gets worse. The most expensive iPhone 6S Plus cost £789 at launch ($1054), a whopping 130 pounds less than than the priciest iPhone 7 Plus, which costs £919 ($1228). Read more...
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