Best Buy's 'Black Friday in July' sale is going up against Prime Day. Here's a preview of the best deals.

UPDATE: Jul. 7, 2023, 5:00 a.m. EDT This story has been updated with a list of some of the best deals that will be available during Best Buy's Black Friday in July sale.

Plan ahead:

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For deals access

My Best Buy Plus (opens in a new tab)

$49.99/year

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For deals access and tech protection

My Best Buy Total (opens in a new tab)

$179.99/year

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Best Buy isn't the only store running some conveniently scheduled counter-programming to Prime Day, but it will bring some of the fiercest competition.

The electronics retailer announced that its "Black Friday in July" savings event will ride again from Monday, July 10 through Wednesday, July 12, making it 24 hours longer than Amazon's flagship summer sale (scheduled for July 11 and 12 this year). A press release teases "hundreds of deals on the summer’s latest tech" for upgraders and back-to-school shoppers, which will be available in Best Buy stores, online, and on the Best Buy mobile app.

SEE ALSO: Everything you need to know about Amazon Prime Day 2023: Dates, invite-only deals, and the competition

Black Friday in July won't be a members-only affair like Prime Day, though shoppers who sign up for a new paid tier of its recently overhauled My Best Buy rewards program will receive exclusive access to special offers and better discounts on certain items, among other perks:

• My Best Buy Plus ($49.99/year) unlocks free two-day shipping with no order minimums and an extended 60-day return/exchange window on most products.

• My Best Buy Total ($179.99/year) adds 24/7/365 Geek Squad support for all the tech you own (whether it was purchased at Best Buy or not), VIP priority support from a specially trained team, up to two years of product protection on most new purchases (including AppleCare+), 20% off repair labor, and occasional discounts on services like in-home installation.

While Walmart and Target will also be running competing sales next week, our experience covering these events in years past tells us that Black Friday in July will have the most overlap with Prime Day when it comes to deals on big-ticket items like AirPods and Roombas. We're also expecting Best Buy to put more energy into sales on splurges like QLED TVs and high-end gaming laptops compared to Amazon, which typically focuses on mid-size budget 4K TVs (like Fire TVs) and sub-$100 smart home devices.

SEE ALSO: Prime Day 2023 is almost here, but the deals aren't waiting

We'll update this story with additional intel as we learn more. In the meantime, you can preview some of the best Black Friday in July deals below (as revealed in the press release):

• Up to $200 off select Apple MacBook Pros; extra $50 off for paid My Best Buy members

• Up to $600 off select Windows laptops; extra $100 off for paid My Best Buy members

• HP OMEN 16-n0033dx (AMD Ryzen 7 6800H, AMD Radeon RX 6650M, 16GB RAM, 1TB SSD) — $799.99 $1,579.99 (save $780); extra $100 off for paid My Best Buy members

• Dyson V15 Detect Extra — $649.99 $799.99 (save $150); extra $50 off for paid My Best Buy members

• Roku 65-inch Select Series 4K Smart RokuTV — $399.99 $449.99 (save $50); extra $30 off for paid My Best Buy members

• Fitbit Sense — $149.95 $249.95 (save $100) for paid My Best Buy members

• GoPro Hero11 Black — $349.99 $499.99 (save $150); extra $50 off for paid My Best Buy members

• Segway Ninebot KickScooter D40X — $574.99 $849.99 (save $275); extra $50 off for paid My Best Buy members

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