Xiaomi strengthens offline presence in India as it eyes market share

Xiaomi took India by storm when it entered the country with its low-cost and durable smartphones in 2014. In the two years since, it has become one of the largest online smartphone sellers in India. But as it looks at expanding its presence in the country, the Chinese company is increasingly eyeing the good ol’ brick and mortar stores.

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Over the weekend, Xiaomi launched a new smartphone called the Redmi 3S+ for the Indian market. Priced at Rs 9,499 ($148), the mid-range Redmi 3S+ is company's first smartphone to be sold exclusively through offline retailers and distributors in India. The phone is available to purchase from more than 7,500 retailers including Poorvika, Sangeetha, BIG C, and LOT mobiles, Xiaomi said. Read more...

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