This company wants you to text with 'ugly' fruit emoji to fight food waste

One socially conscious company is making your emoji keyboard a little less perfect in an effort to tackle food waste.

Hungry Harvest, a startup service that delivers "recovered produce" to consumers' doorsteps, has created a series of "ugly" fruit and vegetable emoji meant to get people thinking — and typing — about our preoccupation with aesthetically pleasing food.

SEE ALSO: 11 practical ways you can reduce food waste and save money

In late September, the company rolled out Ugly Produce!, an iOS app that gives every user a package of new emoji, including a slightly misshapen strawberry and an imperfect potato. Read more...

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