One of the most popular 360-degree cameras now has a cheaper sibling

Capturing 360-degree video and photos is still very much a thing for geeks, but Ricoh, one of the first companies to release a consumer 360 camera, wants to change that.

The company's new $300 Theta SC 360 camera is less expensive than the company's flagship Theta S, but more feature-packed than the entry-level Theta m15. All of these devices let you shoot "spherical" footage that you can interact with later. 

SEE ALSO: Samsung's Gear 360 is the VR video camera for the masses

Instead of 360 enthusiasts, the new Theta SC camera is aimed at the general consumer — teens, millennials and moms, according to the company. The four different color options should help with that to a certain degree. Read more...

More about Spherical Photos, 360 Photos, 360 Video, 360 Cameras, and Theta Sc

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