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A funny thing happened during the Apple Watch Series 2 reveal on Wednesday: Apple didn't make a big deal about the pricey new Edition version of the device.
Yes, they mentioned there's now a ceramic Apple Watch, but it's odd that the new Edition model got little attention compared to the grand entrance of the $10,000 original gold Edition.
In fact, when Apple's Jeff Williams wrapped up his Apple Watch presentation, laying out the pricing details for the Series 2 and Nike+ versions, he left out any mention of the Edition. The only mention made of the model was in the middle of the presentation, and even then Williams referred to it as the "Apple Watch ceramic." Read more...
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