First iPhone 7 ad is dark and scary

There's this phone called the iPhone 7, you may have heard of it. It will be available for purchase in stores in two days, on Sept. 16 and — as is customary — Apple has released the first ad for the device on its YouTube channel. 

Unlike Apple's ads of yesteryear, there's no narrator and there are very few humans. Instead, the film is dark, fast-paced and uses symbolism-laden imagery to show off the phone's crucial features. 

SEE ALSO: Getting up close and personal with the iPhone 7 Plus

In order, the highlights include the dual cameras on the iPhone 7 Plus, stereo speakers (both the 7 and 7 Plus have them), water resistance and longer battery life.  Read more...

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