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Following that black and white iPhone 7 teaser video from last week, Apple has launched a new series of commercials promoting the iPhone 7 and the Apple Watch Series 2 and each one is, in true Apple tradition, a tiny work of art.
The first is titled "Midnight," and it takes us on a trip with a skateboarder who has an eye for night photography. Designed to show off the iPhone 7's low-light powers, the one-minute mini movie is oddly intimate, even while touting the most talked about technology product on the planet.
SEE ALSO: iPhone 7 and iPhone 7 Plus: the review
Next there's "Morning Ride," a 30-second dip into the world of a cyclist who, suddenly called by nature's pull, decides to emerge from his garage and go for a ride. The spot ends on an epic frame of storm clouds gathering in front of the biker. The message: Yes, the newly water-resistant iPhone 7 can survive the looming downpour. Read more...
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