This Indian company is promising a $7 Android smartphone

How does one sell a new smartphone brand in the world's fastest growing market that already has more than 65 established players?

SEE ALSO: After dubious $3 smartphone, another Indian company promises a $13 3G Android smartphone

If we go by what has been happening in India in the recent months, cheap marketing gimmicks is the answer you are looking for.

India is the world’s second largest smartphone market. Over 65 brands compete against each other to grab a share of over 25 million smartphones that are shipped every quarter. Given the market size and future potential, it seems like a lucrative business model to launch a new smartphone brand, selling those phones are a different matter altogether, considering established brands like Samsung, Micromax, Xiaomi and others already sell smartphones priced under $100.  Read more...

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