Just Uber it: The app we all use whether we like it or not

It’s such a simple idea — your personal car service, summoned via smartphone — that it’s a wonder no one really tried it before. Maybe it was the politics: When Uber (then UberCab) launched in 2010, it was almost immediately attacked for operating in the “gray area” of transportation, garnering more than one cease-and-desist order, even in its hometown of San Francisco.



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